Real tools and real connection for women in the messy middle of life. When you partner with us, you reach them through people they already trust.
We pair practical tools with genuine community so the women we serve can move through hard seasons with less shame and more ease. That trust is what we protect most, and it's what we bring to every partnership.
Practical Hug is where self-help meets community.
Systems, tools, and small steps that lighten the visible and invisible loads of daily life.
Emotional support, belonging, and permission to be human.
Instead of "do this alone," we say:
here are the tools, here's the community, let's do this together.
Women ages 25 to 50, navigating the messy middle of life.
They trust us because we've never promoted anything we don't actually use and believe in. That's why a recommendation from us lands differently than an ad.
More than 175 episodes across our network, with monthly downloads that have grown more than 10x over the past year. Host-read placements carry real trust, and dynamic insertion means your message reaches new listeners and every episode in our back catalog at the same time. A placement keeps working long after it goes live.
A weekly note to an engaged, opted-in list with a 30% open rate. An integrated mention lands inside a conversation people chose to be in.
Sara Kelly, Lacey Tomlinson, and Practical Hug together reach nearly 10,000 people across Instagram, TikTok, Facebook, Threads, YouTube, and LinkedIn. Values-first, no fluff.
Our membership community, where people use tools together through working sessions, joy sharing, and monthly gatherings. The right offer shows up here as a genuine member perk, not an ad.
Host-read ads (pre-roll or mid-roll), or a sponsored segment when it's a natural fit
A dedicated feature or an integrated mention when it fits the story
Values-aligned mentions that sound like us, not like an ad
A member perk, discount, or co-hosted experience when it genuinely serves members
We partner with brands that:
If it's not an easy "us too" for both of us, no hard feelings.
We want every partnership to be good for your brand, our audience, and us.
Ready to explore a partnership?
Fill out the form below and we'll reply with options based on your goals, timeline, and the channels you indicated.
Not a brand partner?
If you just love what we do and want to show up for the mission, we made it easy. A Joy Ripple is our tip jar — no commitment, just joy.